In the midst of a whirlwind Bud Light controversy, we've seen the brand falter, face backlash, and try to pick itself back up. But from where I stand, it's about more than just damage control. It's about understanding the journey of your audience, diversifying your approach, and delivering a personalized touch. While Bud Light has its work cut out, I see avenues for them to not just bounce back but to thrive. Dive in with me as we discuss the marketing missteps, the financial implications, and the potential playbook for a brighter future.